Product-Led SEO: Turning Features into Traffic

Content is Good. Utilities are Better.

What's easier to link to? A 2,000-word article about "How to Calculate Mortgage Payments" or a "Free Mortgage Calculator"?

The calculator wins every time. It's useful, sticky, and distinct. This is Product-Led SEO.

Examples of Product-Led Wins

    - **Canva:** Created landing pages for every design template imaginable ("Wedding Invitation Maker", "Resume Builder").
    - **Ahrefs:** Released free versions of their tools (Free Backlink Checker, Free Keyword Generator).
    - **HubSpot:** Their "Website Grader" tool has driven millions of leads.

How to Execute This Strategy

1. Identify "Job to be Done" Keywords

Look for keywords that imply a task, not just a question. "Resize image", "Generate PDF", "Test site speed".

2. Build "Micro-Tools"

You don't need a massive engineering effort. Simple JavaScript calculators, generators, or checkers can be built in a day. Wrap them in a well-optimized landing page.

3. Ungated Value

Do not put the tool behind an email wall. Let users use it instantly. Ask for the email after you've delivered value (e.g., "Email me the results").

Why It Works for SaaS

For SaaS companies, this is the perfect top-of-funnel entry. A user solves a small problem with your free tool, gets exposed to your brand, and is then upsold to your main product for the bigger problems.

Stop just blogging. Start building.